It’s likely that your friends and siblings are on Facebook. But are your current and potential customers there?
A great way to start a conversation with your Facebook fans is to respond to their comments on your page.This means you wall for questions or comments and use the @ symbol before mentioning your brand’s name. It is especially important to respond quickly to anyone who needs help or a complaint.
Link all of your published content to your Facebook page.If your site includes a blog, include a summary and post links via Facebook. You might even link your Twitter account to the Facebook page and make sure tweets appear on it too.
Facebook Offers lets you to promote contests or free giveaways to your customers. You only need to set up the specific offer and then change it to Promoted Post on your page. You can promote it outside your fan base if its a great offer.
Custom audiences allows you upload your current customer’s email addresses so you can target them with ads. This is a good way to improve your conversion rates and reduce what you spend to develop your campaign.
Be careful with your updates. Your followers will quickly lose interest in your updates if you aren’t sharing content that they can use. Utilize Facebook Insights to learn which updates are most successful to give your audience something similar.
Avoid posting non-related updates that are irrelevant to your content value. Only post content that your target audience. Personal projects and interests should be kept for a separate personal account.
If you are on Facebook, you know what customers want from a company’s Facebook page. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. You’ll get more profit if you try harder.